On location - South Coast

On location - South Coast


The Location: South Coast
The Season: Late autumn.
The Story: Life’s a Beach
The Models: Jack and Bethany
The Brief: To capture the essence of the Randies brand on film and in photographs.

For our Life’s a Beach shoot, the Randies team sought to capture the beauty of the South Coast in the early morning. 

Anyone lucky enough to have sunk their toes into its golden sand will know what a special location this is. The beach sits at the entrance of glorious Chichester Harbour in an Area of Outstanding Natural Beauty.

We chose this setting for our very first shoot because it’s an iconic stretch of coastline. It embodies all the things we love about Britain — its wild beauty, its history.

The icing on the cake was filming in a Martha’s Vineyard style beach home, a stone’s throw from the water. This stunning property gifted our film a nostalgic feel; a celebration of relaxed weekends (and feel-good underwear).

Our models, Jack and Bethany, are a real-life couple who helped bring the Randies story to life. Theirs is a tale of young love, having only met recently.

We hope our film stirs in you the hope of a better tomorrow.

Here’s to the journey…and game-changing underwear.


Ricky and Georgie