ABOUT US
A short note on who we are, where we work, and how we got here.
WHY WE EXIST
Activewear got better. Womenswear got better. Men's underwear stayed where it was.
For most of its modern history, men's underwear has been left to the fashion houses, licensed out, made by whoever would do it cheapest. The most-worn thing a man owns, treated as the thing least worth thinking about.
Randies started as an experiment. Could we make underwear properly? Would anyone notice if we did?
THE MOMENT
"WHY DO YOU CARE SO MUCH? IT'S ONLY UNDERWEAR"
— A factory owner, somewhere in the middle of the first year.
A line said to Ricky Knight in the middle of the brand's first year. He decided it was exactly the problem. Most underwear is made by people who think it's only underwear. Randies would be made by people who didn't.
The factory we ended up with is one of very few that understood the brief. Hypersoft is knitted there, to our specification. Each batch is lab-tested. The TackleBag has been through dozens of revisions, the fit through hundreds. We're still refining the work.
THE STUDIO
A small studio on the West Sussex coast, holding itself to a category-leading standard.
Randies is run from West Wittering - a minute from the sea, fifteen from the South Downs. The team is small. The range is narrow. The standard is not.
Men's underwear has been left to the multipack market and the licensing deal. Randies was started to apply the discipline of technical apparel to a category that had stopped expecting much of itself.
That standard now travels. Every fabric, every fit, every factory is held to it - across underwear today, and across everything the brand will make.
No seasonal drops. No fast lines. No compromise on fabric to hit a margin. The range stays narrow until the work is right.
EXPLORE THE RANGE
