RESPONSIBILITY
How we make things, and how we decide.
THE IDEA
We build things to last. That's the heart of it.
Something you keep and wear for years asks far less of the world than something you replace every few months. So longevity is where we start - fabric and construction chosen to hold up, so a piece stays in use rather than heading for landfill. Making things that last is the most responsible thing we know how to do, and it's been the point from the beginning.
WHAT IT'S MADE FROM
We choose fibres that ask less.
Our core fabric is a modal, spun from beech grown in responsibly managed forests. We chose it for how it lasts - and because it uses far less water than cotton, made in a closed-loop system that recovers over 99% of what it uses rather than letting it go.
WHERE IT'S MADE
MADE IN EUROPE BY PEOPLE WE TRUST
We make in Europe - so far, in Portugal and Italy. Our makers hold Bluesign® and SA8000 certification: independent standards for cleaner chemistry and for fair, safe, properly paid work.
THE WHOLE THING
It's more than what's in the box.
It's the box too, and the bag inside it. The outer carton is FSC-certified; the inner bag is compostable. We think about the miles a product travels, and what happens to it once it's yours.
WHAT WE KEEP TIGHT
We make less, on purpose.
We don't run seasonal ranges or chase trends, so we're not left with stock that has to be discounted or thrown away. We keep the range small and the supply chain close, and we make to last rather than to volume.
We're not perfect, and we'd rather say so. The materials and methods keep changing, and we change with them. But the principle hasn't moved since the beginning: make things worth keeping, waste as little as we can, and be straight with you about where we are.
