What is Hypersoft™?
Hypersoft™ is our proprietary fabric, crafted from sustainably harvested Austrian beech trees. It’s a modal-based fibre that combines natural softness with advanced performance properties. Unlike cotton, which was never designed for modern underwear, Hypersoft™ is engineered to support, breathe, and last.
The Problem with Cotton
For centuries, cotton has been the default fibre for underwear. But that doesn’t make it the right choice.
Cotton has poor stretch and recovery; only 60–75%. That means within hours of wearing, it loses shape, rides up, and stops supporting you. It also holds onto sweat (absorbing around 7% of its weight in water), leaving fabric damp against the skin. Damp fabric creates the perfect conditions for bacterial growth, which compromises freshness and can irritate sensitive skin.
Most underwear brands keep using cotton because it’s cheap. But cheap comes at a cost: discomfort, poor fit, and fabric that simply isn’t built for the job.


Hypersoft™ was created to do what cotton never could.
With a 95%+ recovery rate, it retains its shape and support throughout the day, so your underwear stays in place, without sagging or ride-up.
The fibres are hydrophilic, drawing moisture away from the skin and releasing it quickly. That means better airflow, lasting freshness, and less irritation. Naturally antibacterial, Hypersoft™ also helps keep skin healthier in sensitive areas.
Engineered at 180gsm for the perfect balance of softness, breathability and durability, luxuriously smooth to the touch, yet built to last wash after wash.
And because it’s made from beech trees grown in certified sustainable forests, produced in a closed-loop system that recycles water and solvents, Hypersoft™ is as responsible as it is advanced.
