Introducing HyperSoft™ by randies
THE BEST UNDERWEAR FABRIC IN THE WORLD. SIMPLE AS THAT.
RANDIES HYPERSOFT™
INNOVATION, LUXURY, NO COMPROMISES
Cotton was first spun in England in 1730, and men's underwear hasn’t improved much since. Activewear and sportswear have embraced decades of fabric innovation, yet men's underwear got left behind. Stuck with cheap cotton that stretches, rides up, and requires awkward stealthy readjustments.
At Randies, we refused to accept that. Collaborating closely with specialist fabric scientists, we obsessively developed HyperSoft™: insanely soft, remarkably durable, supportive all day, resistant to pilling and fading, and sustainably crafted from regenerative European Beech forests. Each metre is meticulously knitted at our specialist Portuguese mill. Expensive, but unquestionably worth it.
A SUSTAINABLE FABRIC REVOLUTION
HyperSoft™ starts life in regenerative Austrian beech forests, sustainably harvested and transformed through a revolutionary closed-loop process. Every fibre is a commitment to luxury that's genuinely eco-friendly.
Our specialist Portuguese mill meticulously knits HyperSoft™ to exacting standards, ensuring superior softness, strength, and shape retention. This innovative process isn't easy or cheap, but it's the only way to make underwear this good.
NOT JUST BETTER. TRANSFORMATIONAL
Customers who switch to Randies HyperSoft™ tell us the difference is night and day. Many replace their entire underwear drawer once they've experienced real comfort.
Why settle for ordinary underwear, when your daily comfort deserves extraordinary?
