Hypersoft™
Our proprietary fabric, knitted to specification in Portugal.
ORDINARY FABRIC
Cotton goes baggy. You've just stopped noticing.
Cotton stretches as you wear it and doesn't spring back. Every stair, every chair, every hour pulls it a little further out of shape. By the afternoon it's loose, riding up, asking to be adjusted.
Bamboo is the usual upgrade - softer, but it sags the same way. Most bamboo is viscose, and viscose holds its shape no better than cotton.
Soft is the easy part. Staying in shape is the hard part.
HOW IT WORKS
Hypersoft is our own fabric. Soft, durable, and it holds its shape.
Hypersoft is our own fabric - a modal blend, knitted to a 95% recovery rate, against around 60% for cotton. We developed it with our mill and have refined it over the years since. That's the difference between underwear that lasts the day and underwear that gives up by lunch.
It breathes, moves moisture off the skin, and stays fresher for it. It doesn't fade or pill - no bobbling after a few washes, so it looks new for longer.
Hypersoft beats cotton and bamboo on every measure but one: it costs more to make. That's why most brands don't use it. We think it's worth it.
The RESULT
Soft to wear.
Built to last.
It keeps its shape from the first wear to the last. No sagging, no riding up, no afternoon adjusting. It stays soft and stays fresh, wash after wash.
Most men who try it don't go back to cotton.
