The Ancient Beginnings
Our story starts around 7000 years ago. The loincloth, the simplest form of underwear, was probably the first clothing worn by human beings. Made from a piece of cloth wrapped around the hips and between the legs, the loincloth offered men a basic level of comfort and protection.
The Middle Ages to Victorian Era
Fast forward to the Middle Ages, and we find braies - loose-fitting linen shorts tied at the waist. These gave way to codpieces in the 16th century, an interesting if not peculiar addition designed to emphasise rather than conceal.
By the Victorian era, underwear became more about modesty than practicality. Men wore long cotton and flannel drawers - often knee-length and sometimes extending to full-length long johns.
The 20th Century Revolution
The 20th century saw the greatest shifts in men's underwear design. The invention of the spinning jenny and the cotton gin made cotton underwear affordable for the masses. In 1935, Arthur Kneibler received a telegram with a picture of a man wearing a bikini-style swimsuit and was inspired to design briefs, a snug, supportive alternative to loose boxers.
The mid-century popularised boxers and briefs, each vying for supremacy. The choice became a reflection of personal comfort and societal trends, with variations like the boxer briefs combining the best of both worlds.
In the late 20th century, design innovations shifted towards fit and comfort, but the real change came with a focus on fabric - synthetic blends were introduced for more stretch and moisture-wicking capabilities.
The Randies Revolution
Enter the 21st century and Randies' approach to men's underwear. We recognised a gap in the market for truly comfortable, high-quality underwear with a perfect fit. We saw a complacent industry, satisfied with status-quo fabrics and designs.
Our team of industry experts ripped up the rule book and began anew. We focused on two key areas – fabric and fit. We created our own blend – HyperSoft™, a fabric that is temperature regulating, moisture-wicking, antimicrobial, and luxuriously soft. Unlike traditional fabrics, it retains its shape throughout the day, meaning no annoying adjustments.
And then, we revolutionised the design. We introduced the TackleBag™, an internal pouch designed to provide superior hold and comfort. This masterful design cradles the manhood in a cloud-like experience, ensuring unparalleled comfort no matter your activity level.
The Future of Men's Underwear
As we move forward, Randies continues to push the envelope, championing the perfect synergy of technology, sustainability, and design. We are committed to providing underwear that men not only need but deserve - a testament to our dedication to quality, comfort, and style.
The evolution of men's underwear isn't over - it's just beginning. With Randies leading the way, we're excited about what the future holds for men's underwear.