Most men don’t think about their underwear.
They buy what they always have. Multipacks. Cotton. The ones with the oversized logo or the novelty print. The emergency pair. The saggy one. The one they’d rather not be wearing - but still are.
Randies was created to change that.
Not through hype or gimmicks. But by fixing the fundamentals: fit and fabric.
I’d worked with global brands for over a decade - helping them rethink categories, shift perception, raise standards.
Underwear had been left behind. Still cheap. Still badly made. Still designed for the packaging, not the person.
So I built what I couldn’t find.
A first layer that behaves. A waistband that doesn’t roll. A pouch that actually works.
No shouting. No slogans. Just design that disappears - and fit you forget about, in the best possible way.
Randies is designed in Britain. Made in Portugal.
Engineered for comfort. Built for men who’ve moved on.
— Ricky Knight
Founder, Randies
